Naïma Ben Ayed grew up in Provence. She graduated from Ecole Estienne in visual
communication and a superior degree in applied arts in type design.
She has lived in London
since 2012 where she has specialised in the design of Arab and Latin letters in a multi-script
context. She worked for Dalton Maag until 2018 where she designed Intel Clear Arabic (
custom type for Intel), Interface Arabic ( maghrebi inspired retail font), Mokoko ( a not so
geometric slab serif family).
In 2019, she founded her own studio. Her practice turns around
the idea of “telling stories with letters” by means of Arab and Latin letter, character, lettering
and visual identity design. She is associated with the ABCDinamo Foundry, Future Fonts and
Swiss Typefaces. She regularly conducts workshops for character design and digital lettering
using Arab , Latin or both alphabets, namely Lettering Matchmaking at Esav Marrakech and
Latin Letters Made in Armenia, co-conducted with Riccardo De Franceschi at the Tumo
Center in Yerevan in Armenia. Naïma is member of teh Alphabettes community and their
tutoring scheme.